How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People

نویسندگان

چکیده

This research discusses the existing marketplaces in Indonesia. The purpose of this is to determine effects Social Influence on Behavioral Intention and Perceived Usefulness Attitude a marketplace. study quantitative with causal design, 304 respondents from Surabaya. There are 9 variables study, namely Use-fulness (PU), Enjoyment (PE), ease use (PEOU), Trust m-vendor (TR), influences (SI), Satisfaction (SAT), Usage behavior (USE), intention (BI), (ATT). results show that has positive ef-fect Intention, while usefulness not proven affect Attitude. Keywords: social influence, behavioral intention, perceived usefulness, attitude.

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ژورنال

عنوان ژورنال: Advances in economics, business and management research

سال: 2021

ISSN: ['2352-5428']

DOI: https://doi.org/10.2991/aebmr.k.210628.024